Thursday, January 5th from 6:00 - 8:30 pm

Product ideas are a dime a dozen. The real challenge is discovering and developing the rest of a business model. That's what delivers your product's value into the hands of eager customers. And once you've got an idea for the engine, how does a brand new tech company go about getting customers in the digital door?

This fun, fast-paced, double workshop answers both these questions by introducing two of the most crucial skills for any fledgling founder: content marketing and business model innovation.

For content marketing, we'll answer some practical questions, including:

• Why you should bother (at least 3 reasons)
• How to set up a simply daily process which makes you immune to blogger's block
• What you're trying to achieve and how to get there
• Coming up with 2 month's worth of solid content in 20 minutes

• A quick, practical introduction to using Osterwalder's business model canvas
• How to document & pitch how a business works, in 60 seconds
• How to spot weaknesses & open questions in your own business
• Escaping the fatal "one perfect idea" syndrome

This is going to be a fun event and I'm excited to be putting it together for you.

Due to last minute notice, the price is free and we'll have a smaller group than in future events, meaning more personal attention.

I hope you'll join us!

Salim Virani is the founder of Leancampand long time practicing entrepreneur. Leancamp next visits London in January and tickets are going fast.

Philipp Moehring is an associate at Seedcamp, the premier European startup accelerator. He's a friendly helper to startups everywhere. Deadlines for the upcoming London Seedcamp are imminent!

Rob Fitzpatrick writes at The Startup Toolkit. He's the newest member of the General Assembly team and is working to bring their wonderful New York campus and programs to London.

Can't make it? Sign up at galondon.com to stay in the loop on future events and classes.